La Gamme TITUS 2010

While creativity is a personal trait, innovation is about how a company is designed, and how the parts within a company interact to create new and meaningful change. Innovation = new + better. Ideas can come from anywhere, and relate to anything – innovation isn’t just about product but it’s about people as well. While a lot of companies claim innovation every year there are very few whose entire foundation is based upon it. We place design and creativity at the very core of everything that we do.

At the core of any great company is a great culture. It’s what makes it all work. The culture at Titus is based on bringing like-minded people together that share the vision of building a better mousetrap and having fun at the same time. We have assembled a team of individuals who play hard, enjoy each other and feed off of each other’s energy and ideas. This energy within the building is fueled by our shared passion for cycling and innovative new products.

For 2009 the product development strategy from day one was quite simple – revolution not evolution. Our designers set out to make improvements that would send shockwaves throughout the industry and no stone was left unturned. Hours upon hours were spent hypothesizing, drawing, modeling, sampling, testing, questioning, exploring and ultimately playing – with one unwavering goal – lighter, faster, stronger - better.